Information Technology for Business - Scenario analysis Essay

Information Technology for Business - Scenario compendium - Essay ExamplePodcasting has risen in terms of popularity and is still in the stages of infancy. This early stage in which the technology is currently places provides a lucrative opportunity for innovative firms to capitalize upon and develop devices as surface as tools that may make it easier for consumers to use and allow companies to consider as a credible intermediate to enhance their businesses. One of the most important benefits of podcasting is that it allows information to be dissipated across in an effort to educate and influence audiences on a global scale. The possibility to download content allows users to be qualified to access the content whenever deemed necessary in addition to the advantage to be able to play whatsoever part of the content as required. Podcasting is an ideal avenue to generate revenue through sponsorship and advertising (Michael lumber Geoghegan, Dan Klass, 2005).Companies recognize tha t grocery storeing forms a vital tool of modern businesses and firms spend billions of dollars worth revenue but to promote the product within its customer base. Marketing experts such as Paul Campbell of Effective Podcasting acknowledges that Podcasting is universe perceived by the industry as a new and encouraging opportunity for businesses and forecasts the podcast related market to grow by as much as 1000% over the coming 4 years. Podcasts be advantageous for businesses given the versatility and variety with which they idler be developed as also the fact that podcasts can represent any kind of business or market segment with different and exclusive content.The up-to-the-minute technology in the development of Podcasts has helped companies advance from merely spamming their customers with unwanted advertisements and newsletters, thereby invoking the ire and lack of care among customers for any such style of promotion. Podcasts provide a workaround from this push promotion by enabling users to be able to listen to podcasts depending on their