Marketing Plan III Research Paper Example | Topics and Well Written Essays - 500 words

Marketing Plan III - Research wallpaper ExampleThough obesity is not a disease in itself but it causes heart issues and diabetes and this point is very well known to the non-Hispanic higher age population (Overweight and Obesity 2012). Zero calorie beer has been genuine for a distinct class of people who are health conscious and do not demand to add unwanted calorie in their body. In this perspective, Anheuser-Busch wants to position and jackpotvass the newly developed goose egg calorie beer among this class of people highlighting salient features and attributes of this product (Anheuser-busch, 2012).MillerCoors is the most formidable of the competitor in the market and Anheuser-Busch has taken extra care to differentiate this new product from any of the MillerCoors products so that it can be distinguished clearly by the discerning class of consumers (MillerCoors 2012). None of the MillerCoors product offers so wiped out(p) a calorie as offered by this zero calorie beer produc t of Anheuser-Busch. The most important verbalism is that the alcohol % by volume is still above 4 percent (to be precise 4.2%) and teeming to give not only a bang of beer but in look, color and froth alike it resembles pure beer so that there is no resistance in accepting the product. Very low loot and protein contents at 3g and 0.5g per 12 oz. respectively highlight how the company is careful in product instruction to meet ultimate needs of the health-conscious